Helped to develop the final label art for the new Blue Raspberry Cherry 32oz Powerade promoting the EA FIFA 2018 World Cup and supporting and driving towards creating strong awareness of the new flavor launch.
EA FIFA Promo:
Develop an EA FIFA 2018 promotional label and POS toolkit for the new Blue Raspberry Cherry 32oz POWERADE.
FIFA World Cup Promo:
Develop a FIFA 2018 World Cup promotional label and POS toolkit for new Blue Raspberry Cherry 32oz POWERADE that includes “Official Sports Beverage of the FIFA World Cup™”
Logo Development
Branding
Key Visuals
Packaging Design
EA FIFA 2018
POWERADE BOTTLE
LOOK & FEEL
Diagonal aspects to create movement and a sense of speed.
Minimalistic color palette to help create a bold design.
Angular elements evoking a feeling of power and toughness.
Soccer shield element to create a clear connection to sports and games.
CONCEPT "A"
CONCEPT "A"
CONCEPT A: ION 4 SHIELD
A clear design that beautifully embodies the Powerade tent of bold and simplicity.
The placement of Ion 4 simplifies the label for a cleaner look.
Stripes are versatile and are able to be used in other parts of the campaign.
CONCEPT "B"
CONCEPT "B"
CONCEPT B: CLIENT APPROVED SOCCER SHIELD
Shield with a soccer ball is more overtly soccer.
geometric shapes and lines mimic the Powerade wordmark.
Stripes are versatile and able to be used in other parts of the campaign.
Work designed at The Coca-Cola Company.
Powerade FIFA Bottle Credits:
Art Director: Jeremy Brazeal
Creative Director: Thomas Manley
Designers: Silvia Lambarri Mestres, Isaac Brooks, Jenna Marquardt